We are in the business of persuasion. We communicate with our audiences through trusted, not paid, sources. We build a sphere of influence. We are not in the business of pushing false narratives but we are in the business of strategic communications. We work in the background – assisting our clients through good times and bad. Our role has always been one of support, of defence, of creation and expansion.
At ViewPublica we protect and build reputations through self-originated communications. We analyse the organisation, find the positive messages required and then translate those messages into stories that drive positive outcomes. In a crisis, when it’s all a mess, the news is bad, the reputational damage seems dire and costly – we formulate the response and plan to mitigate the damage in a holistic approach that covers all the negative angles. As a public relations company, we take the heat out of the fire, contain it, overcome it and then rebuild the bridges that allow the organisation to move on and move forward.
Our role is to shape or reshape the image. We generate positive publicity for the purposes of enhancing or protecting reputations and we can help change the political landscape and policies that affect us all.
One of our specialisms is political messaging – but not necessarily for those in government. We keep the public informed about the activities of government and their agencies, explaining public policies and directing political campaigns. We also manage consumer relations and relationship management – and of course, damage limitation.
The methods and tools at our disposal can be a combination of:
In public relations, our job is constructing the strategic communications process that builds mutually beneficial relationships between the organisation and the general public – even in a crisis. Buying your way into success or out of a crisis doesn’t work – it never has done and it never will do.
There’s an old saying: “Advertising is what you pay for, publicity is what you pray for.” Don’t forget that advertising is paid media that anyone can do, public relations is media that is earned. It’s all about trust.
Today, convincing journalists, reporters or editors to write or publish a positive story about your organisations’ situation, brand or reputation is harder than ever. Even more so in the televised and broadcast media space.
Effective public relations is ensuring your organisation builds and earns trust and credibility and navigates a media world more critical and divisive than ever. Don’t follow the story, create it, then manage it. What we do is persuade, communicate and influence.
We also have a specialist unit that manages the relationship between head offices, divisional regions and localised branches and can help design and if the situation demands – operate the systems and procedures for remote working and home-working.